Raphael Philippou Cleaning in a Crisis When things get hectic, a team member calls in sick, customers are queuing out the door, or there’s a delivery crisis what’s the first thing that gets skipped? Cleaning. It’s unintentional, but unders... 1 Aug 2025
Raphael Philippou How to Build a Culture of Clean Let’s be honest, cleaning doesn’t get most people excited. It’s not glamorous. It’s not flashy. And for many teams, it’s a job that gets done at the end of a long shift, when no one’s watching. But he... 28 Jul 2025
Raphael Philippou The Viral Cleaning Hack That Made Us Cringe Why social media shortcuts don’t belong in your cleaning routine. We love a clever shortcut as much as the next person but some of the cleaning “hacks” that go viral online? They’re more dangerous tha... 25 Jul 2025
Raphael Philippou Why Your Cleaning Checklist Isn’t Enough Walk into any business, a café, a care home, a school, a gym and you’ll probably spot it: a laminated cleaning checklist blu-tacked to the wall. Ticks in boxes. Dates scribbled. Maybe even a signature... 21 Jul 2025
Raphael Philippou The Dirty Secrets of Multi-Surface Cleaners This week, we’re looking at a product that promises everything… and often delivers nothing. Multi surface cleaners. The Swiss Army knives of cleaning products. But here’s the thing: if you wouldn’t us... 13 Jun 2025
Raphael Philippou The Illusion of Clean This week we’re talking about “hygiene theatre” - the illusion of cleanliness that tricks the eye, but not the germs. Because just like a shiny car can still have engine problems, a sparkling surface ... 6 Jun 2025
Raphael Philippou What Businesses Get Wrong About Hygiene This week, we’re diving into three industries that depend on high standards of hygiene, but often fall short in surprising (and very fixable) ways. Whether you run a kitchen, a gym floor or a care hom... 30 May 2025
Raphael Philippou What Hygiene Teaches Us About Business This week, we’re going to look at the humble cleaning cupboard, and what it can teach us about leadership, systems, and running a high-performance business. Because sometimes, the smartest business st... 26 May 2025
Raphael Philippou The Supply Chain is SEXY! Welcome to Issue #2 of Blue Shield Weekly, where we look at the big ideas behind the everyday. If you’re in the business of products, from blue roll to bulldozers, then you’re in the business of logis... 30 Apr 2025
Raphael Philippou The Psychology of Clean Welcome to Issue #1 of Blue Shield Weekly, where we explore the unseen forces behind products, perception, and performance. Let’s kick off with something we all know but rarely question: Why does “cle... 24 Apr 2025
Raphael Philippou Customer Service in B2B Supply In the world of B2B supply, product quality and pricing often dominate the conversation. But there’s a silent killer of deals, loyalty, and business growth that doesn’t always make the spreadsheet: 👇 ... 9 Apr 2025
Raphael Philippou Paper in Different Industries When you think of paper, you might picture office documents or your morning newspaper, but in reality, paper is an unsung hero across multiple industries. From ensuring hygiene in hospitals to keeping... 2 Apr 2025
