Raphael Philippou The Dirty Secrets of Multi-Surface Cleaners This week, we’re looking at a product that promises everything… and often delivers nothing. Multi surface cleaners. The Swiss Army knives of cleaning products. But here’s the thing: if you wouldn’t us... 13 Jun 2025
Raphael Philippou The Illusion of Clean This week we’re talking about “hygiene theatre” - the illusion of cleanliness that tricks the eye, but not the germs. Because just like a shiny car can still have engine problems, a sparkling surface ... 6 Jun 2025
Raphael Philippou What Businesses Get Wrong About Hygiene, and How to Fix It This week, we’re diving into three industries that depend on high standards of hygiene, but often fall short in surprising (and very fixable) ways. Whether you run a kitchen, a gym floor or a care hom... 30 May 2025
Raphael Philippou What Hygiene Teaches Us About Business This week, we’re going to look at the humble cleaning cupboard, and what it can teach us about leadership, systems, and running a high-performance business. Because sometimes, the smartest business st... 26 May 2025
Raphael Philippou The Supply Chain is SEXY! Welcome to Issue #2 of Blue Shield Weekly, where we look at the big ideas behind the everyday. If you’re in the business of products, from blue roll to bulldozers, then you’re in the business of logis... 30 Apr 2025
Raphael Philippou The Psychology of Clean Welcome to Issue #1 of Blue Shield Weekly, where we explore the unseen forces behind products, perception, and performance. Let’s kick off with something we all know but rarely question: Why does “cle... 24 Apr 2025
Raphael Philippou Customer Service in B2B Supply In the world of B2B supply, product quality and pricing often dominate the conversation. But there’s a silent killer of deals, loyalty, and business growth that doesn’t always make the spreadsheet: 👇 ... 9 Apr 2025
Raphael Philippou Paper in Different Industries When you think of paper, you might picture office documents or your morning newspaper, but in reality, paper is an unsung hero across multiple industries. From ensuring hygiene in hospitals to keeping... 2 Apr 2025
Raphael Philippou Price Fluctuations & Supply Chain Issues If you've ever wondered why the price of paper products seems to change more often than the British weather, you're not alone! One month, your blue roll order is spot on, the next, prices have jumped ... 26 Mar 2025
Raphael Philippou Sustainability in the Paper Industry The paper industry has long been at the heart of sustainability debates, with businesses and consumers alike striving to make greener choices. One of the most widely accepted solutions is recycled pap... 19 Mar 2025
Raphael Philippou The Science Behind Blue Roll Not all blue roll is created equal. While it might look the same at a glance, the real difference lies in the details—GSM, ply count, and absorbency. So, how do you know if you're getting the best qua... 12 Mar 2025
Raphael Philippou How COVID Changed the Way We Use Paper Products When COVID-19 hit, businesses scrambled to improve hygiene, introducing paper towels, blue roll, and disposable wipes as essential tools for cleanliness. But what started as a pandemic precaution has ... 5 Mar 2025
