The challenge
An established wholesaler supplying businesses within the beauty and tanning industries. The company wanted to strengthen its cleaning and hygiene offering by providing customers with a broader range of specialist and everyday products.
It required a responsive supply partner capable of supporting a varied product range while understanding the needs of salons and other beauty businesses. Product reliability, competitive pricing and dependable availability were all important considerations.
Our approach
Blue Shield Hygiene worked closely with them to develop a comprehensive range of cleaning and hygiene products for its customers. This included specialist chemicals for tanning and beauty environments, alongside general cleaning chemicals, paper hygiene products and cleaning consumables.
The supplied range includes products for surface sanitation, floor care, washroom cleaning and general housekeeping. We also provide paper rolls, toilet tissue and practical consumables such as cloths, gloves and refuse sacks.
Our team supports them with product selection, technical information and the ongoing development of its range. This helps ensure the products offered are commercially attractive, straightforward for customers to understand and suited to professional salon environments.
The result
They can now offer customers a more complete cleaning and hygiene solution alongside its established beauty and tanning supplies. Its customers benefit from convenient access to both specialist products and everyday essentials through a supplier they already know.
By consolidating a wide range of chemicals, paper products and cleaning consumables through Blue Shield Hygiene, Bliss Direct has also simplified its own purchasing and supplier management.
The partnership continues to develop as we identify new product opportunities, respond to customer demand and help them expand its cleaning and hygiene category.
